Present Shock: When Everything Happens Now by Douglas Rushkoff Present Shock: When Everything Happens Now is a non-fiction work written by Douglas Rushkoff and published in The book introduces the concept of present shock, a state of anxiety in which people all live in as they try to keep up with the ever increasing speed and immediacy of. Present Shock is a discussion of modern technology and the impact it's had on us and the world we live in. In it, author Douglas Rushkoff attempts to explain the effects the modern world has on us, both positive and negative/5(). PRESENT SHOCK When Everything Happens Now By Douglas Rushkoff To be published by Current, an imprint of Penguin Group, on Ma “Rushkoff gives readers a healthy dose of perspective, insight, and critical analysis that’s sure to get minds spinning and tongues wagging.” – Publishers Weekly (starred review).
Present Shock: When Everything Happens Now. "If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism." This is the moment we've been waiting for, explains award-winning media theorist Douglas Rushkoff, but we don't seem to have any time in which to live it. Douglas Rushkoff is a man ready to talk. As a media theorist, he has a lot of ideas about everything, and he'd like to share them with you. His new book, Present Shock, is his effort to describe. In his new book, PRESENT SHOCK: When Everything Happens Now (Current; Ma), Rushkoff introduces the phenomenon of presentism, or - since most of us are finding it hard to adapt - present shock. Alvin Toffler's radical book, Future Shock, theorized that things were changing so fast we would soon lose the ability to cope.
In his new book, PRESENT SHOCK: When Everything Happens Now (Current; Ma), Rushkoff introduces the phenomenon of presentism, or – since most of us are finding it hard to adapt – present shock. Alvin Toffler’s radical book, Future Shock, theorized that things were changing so fast we would soon lose the ability to cope. Using Alvin Toffler’s concept of “future shock” as a jumping-off point, media theorist Douglas Rushkoff (Cyberia; Get Back in the Box; Media Virus; etc.) deftly weaves in a number of disparate concepts (the Home Shopping Network, zombies, Kurzweil’s Law of Accelerating Returns, Internet mashups, hipsters’ approximation of historical ephemera as irony, etc.) to examine the challenge of keeping up with technological advances as well as their ensuing impact on culture and human. Present Shock: When Everything Happens Now by Douglas Rushkoff picks up where Alvin Toffler’s Future Shock () left his generation, disoriented by rapid technological and social change, just coming to understand that the past would no longer be a guide to the future.
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